This initiative foresees the renewal of the online store dedicated to Bordado de Guimarães, viewing it as a strategic opportunity to highlight this craft in the digital space and establish it as a compelling presence on the web.

The Bordado em Linha website (www.bordadodeguimaraes.pt) will serve as an online platform for the commercialization of certified embroidery, functioning as a “shop window” in the digital world. The platform will be developed to emphasize the quality and authenticity of its certified embroidery, ensuring that every detail of each product is properly valued.

An interactive and visually engaging digital catalog, hosted on this platform, will allow customers to explore the pieces intuitively and even place custom orders tailored to their specific needs.